What is ‘‘white label online casino’’
Ready to launch your online casino, but not willing to spend time nor energy on getting a license, building website, connecting payment gateways, purchasing software, games and etc.? Perfect, there is a solution. You can launch your online casino without any substantial investments. This solution is called ‘‘white label online casino’’. More about it below.
In general, term ‘‘White label’’ is a format of partnership in which a large company develops and delivers products, and a lesser known company sells them under its own brand.
Or as Wikipedia says:
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.
It resembles opening a franchised coffee shop, say ‘‘Starbucks’’. You cannot choose the design, your opinion is not taken into account when you want to change the coffee menu. Even marketing is not your business. Same with your casino, you will not be able to customize it for yourself – the company from which you purchased this label does it for you. But there is an indisputable plus – you will already have a gaming license.
Let’s say that you buy a brand new casino with all incl. You don’t need to buy software, create a website, engage in customer acquisition and promotion. All this is already done. Depending from your contract, company you buy ‘‘white label’’ solution takes you ‘‘under their wing’’, they share their customers, place a new online casino on a promoted platform, advertise a new project along with their services and provide huge opportunities for successful activities.
When buying a ready-made online casino the you receive (again depending on you contract):
However keep in mind, that all of this doesn’t come for free (even tough it’s way more cheaper than having your own casino). Here is a list of points you have to keep in mind, when thinking about ‘‘white label online casino’’:
And last but not least: MARKETING
This will be solely your responsibility, while the rest is on ‘‘white label’’ provider. It’s your job to get the players visiting your website and playing games. Su be sure that you are good in these fields:
God luck in launching your online casino and remember if you need any support in designing or animating your games or websites, contact us below.