A “must-haves” for your online casino website

Have you decided to build your own online casino website with popular online gambling games? Great and congrats! But…

  • Do you have game license for particular region?
  • Who is you gaming provider?
  • What about payment methods?
  • Did you think about online casino website design or what games will it offer to website visitors?
  • Marketing strategy. Do you have it?

These are first questions you have to ask yourself whenever you plan to own online casino website. The first and most important is online casino gaming license. Why?

Online casino gaming license

It allows you to run your casino business legally, without fear of getting caught with illegal activities that would either imprison you or financially fine you. However there are many gaming licenses. First you need to decide which countries will be allowed to play online casino games on your website. Will it be European Union, Great Britain or USA? Of course there is Africa and Canada and other regions.

Once you know your target country search for their rules of getting online casino gaming license.  You can do it yourself, but keep in mind you will have to study requirements, cost, taxation policy, and so on. Or you simply find a reputable lawyer. Yes, that will cost you money, but it will save you from spending more money later on fines, taxes and etc.

iGaming provider

This is your main source of income. The better the provider, the more possibilities you will earn. Keep in mind, that there are two ways of hosting online casino games on your website:

  • You create all the infrastructure yourself. This you can keep the biggest share of pie. Keep in mind, that you will have to find secure hosting servers, get the necessary security licenses, keep your online casino games updated any time, provide online 24/7 support to players. And there are even more details you have to be aware of.
  • You find a online casino game provider, who will help you with … well basically everything! From obtaining an online casino gaming license, to set of online games, to website with all necessary security and payment providers integrated. In return you will have to share you profit with them. This service is called ‘‘online casino white label solution’’.

Payment methods

Another important aspect when considering online casino website. Who will be your payment providers. Their services will help you receive money and your players will be able to withdraw their winnings. Keep in mind: the more payment gateways you have, the happier your clients are.

Website

You have to have it, otherwise where will you host your online casino games or collect payments from customer? But before receiving you have to give something it means you have to invest into your online iGaming website. Don’t compromise with design. The website is the gateway to online games, that earn you money. So better do your best to make sure that customer journey on your online casino website is as smooth as possible. Contact us in the form below if you have questions regarding online casino gaming website design. Our team will be glad to help you!

By the way: around 80% of global internet is accessed via mobile devices, so plan your casino website that it would involve mobile users to interact with your website content.

Marketing

Be precise. Be clear what message for your target audience you want to send. The more you advertising, marketing, games are related to each other (colors, shapes, images) the easier it is to reach your future clients. Think of various promotions for each customer segment. As mentioned before: the more is your message alligned, the easier you will find potential customers.